I don’t care about Brora 2.0 because brora is shit, and anyone who says otherwise is an idiot with no taste buds drinking the kool aid because Serge told them to. However, Port Ellen, is good. Really good. I’ve been lucky enough to try various expressions over the years and whilst it’s not always great when it is on, it’s seriously good.
Diageo have decided to create a brand new distillery on Islay, call it “Port Ellen” and hope nobody notices that its a completely different distillery. Just calling something the same name doesn’t make it the same. Trying to emulate something else doesn’t make it the same. Nothing about “Port Ellen” will be the same. Presumably they’re keeping the maltings so it won’t even be in the same place! What. The. Fuck.
“Hi, we’re diageo, we’re going to do a cheap knock off of our own product and hope no-one notices”. Surely this is a fake whisky too far.